My name is Lieze and I run a creative studio in Brussels that specialises in branding. I work with clients from the initial brand strategy phase to the design, art direction and final production of a brand identity. I aim to create solid and relevant work, based on strong ideas and highly value collaboration with my clients to make sure the design aligns with their goals and audience.
This stage is not only for me to get to know the client better; together we can further explore, develop and define what the client needs. In different workshops fundamental questions get answered and a brand story is put together. Collectively it becomes the groundwork for all design work, and it will also be a future reference point when additional designs need to be made.
Every project starts with an idea that fits the strategy, personality and the audience of my client. This idea will be developed into a visual identity that fits all of these facets. Next it is translated into all the different aspects this branding project needs and will be delivered in a clear brand guide.
The visual identity is applied to applications agreed upon by the client. We create these in-house or look for a third party to collaborate with. Applications can be print, digital, website, animation, interior, signage, photography, …