My name is Lieze, and I run a creative studio in Brussels that specializes in branding. I work with clients from the initial brand strategy phase to the design, art direction, and final production of a brand identity. I aim to create striking and well-thought-out brand designs based on strong ideas. Clients receive tailored solutions designed to resonate with their audience and leave a lasting impression.
This stage is not only for me to get to know the client better; together we can further explore, develop and define what the client needs. In different workshops fundamental questions get answered and a brand story is put together. Collectively it becomes the groundwork for all design work, and it will also be a future reference point when additional designs need to be made.
Every project starts with a concept that fits the strategy, personality, and audience of my client. This concept will be developed into a visual identity that encompasses all of these facets. Next, it is translated into all the different aspects this branding project needs and will be delivered in a clear brand guide.
The visual identity is applied to applications agreed upon by the client. We create these in-house or look for a third party to collaborate with. Applications can be print, digital, website, animation, interior, signage, photography, and more.