Reps Club is a new gym opening soon in Brussels with a unique perspective on the gym experience. They aim to cultivate an inclusive and relaxed atmosphere. Fitness, for them, isn’t about sacrifice but rather about gaining strength and knowledge on how to maintain a healthy lifestyle.

The concept of this gym is centred around building a community and fostering a lifestyle brand rather than just being a typical gym. The idea for the branding was to incorporate a typography with repetition. The use of this distinctive font in a prominent manner gives the gym its recognizable style.