Reps Club
A bold yet friendly identity for a Brussels gym that redefines fitness around community, inclusivity, and connection.
Reps Club is a Brussels gym that redefines fitness as something positive, inclusive, and community-driven. Rather than positioning itself as a typical gym, the brand focuses on creating a lifestyle built around connection and well-being.
The complete brand identity, from strategy and custom typography to website and merchandise, is inspired by the idea of repetition, creating a visual rhythm that mirrors the name. The result is a bold yet approachable identity that positions Reps Club as a motivating, modern space for health and community.
Branding
Strategy
Digital
