Belgian tea company Pip’s distributes whole leaf tea to horeca businesses all over the Benelux. They value quality and sustainability, but also convenience for their clients. By not grinding down their tea leaves, the flavour and aroma is preserved in a much better way. Sustainable suppliers are carefully selected across borders, but they also collaborate with sheltered workshops within Belgium.

Pip’s branding is based on the joy and the full taste you get from drinking their teas. A bold timeless logo is combined with bright colours, that signify the different flavours. The small secondary diamond shape logo is a nod to the old branding. To ensure every consumer gets the best drinking experience, a full description of the blend, intensity and instructions on how to soak the tea is added to every packaging.