Lasso is a fantastic non-profit platform for cultural participation in Brussels. They encourage people and organisations to collaborate around art and culture and organise projects that cross the boundaries of different sectors. One of their projects, Explo Labo, aims to connect children aged 0-3 with art and culture in the surroundings of childcare. They create small local networks, consisting of professionals and volunteers who work in childcare or a cultural setting.

It’s precisely these small local networks that form the foundation of the logo. By connecting various points, a custom typeface forms a web of lines in a playful way. The identity created around this logo balances whimsy and professionalism, by maintaining a clean layout system and typography while adding in some cheerful details.