BRU.24
Beweging.net is committed to an inclusive, just and sustainable society. They strive to empower civic leaders, social connection, and policy advocacy. Their goals include promoting human rights and righteous economy. The newest initiative BRU.24, is a project that focuses on bringing people of Brussels together to share their story to counteract the feeling of being unheard that is growing every day in the city.
The logo brings together key points of the project: to give people the room to speak their minds and to fight against polarisation. The speech bubble shaped as an accolade became the foundation for the surrounding brand-identity. To streamline between the two platforms, the colour pallet incorporates the same shade of green as Beweging.net, but differentiates itself by the secondary bright colours.